At last location based services has come to the mainstream, and is being propelled by Google’s new (and free) Latitude location services. It’s about time. Many systems have been toying with the idea for a while, with online dating services like meetmoi.com, match.com’s entrance into the market with skout.com, but the problem with those services are that they exist within the catch 22 of price and volume of people. You need a massive volume of users in order for this system to work, otherwise you’re the only user out standing …

Xtify today announced the launch of a new Developer Program which will provide the infrastructure and assistance for social networks to easily location enable their products at no cost. Andrew Weinreich, CEO of Xtify said today: “Location will play an essential part in the future of social networking and Xtify is poised to facilitate that shift.”
Noting Google’s release of their new location based product, Latitude, Weinreich said, “All social networks should take pause.” He predicted that location based social networking will no longer be limited to smaller players: “It won’t …